Mondo 2000 founding editor is interviewed in Shift.
S: Have you ever read Patrick Farley's e-sheep comic? He did this one, this autobiographical comic, where there's this guy, a parody of you… What he tells the main character, the autobiographical character, is that you made up all the stuff for your magazine.
RU: Actually, I say that all the time in public interviews, "We made it all up." Which in a sense is true — some of it we made up and some of it we didn't. Mondo 2000 clearly wasn't journalism in the conventional sense. It was mostly composed of interviews, very subjective, really dedicated to people speaking in their own voice. It was very playful and very surrealistic. I never really wanted to do journalism — I do now because I have to to make a living. And we do it at Thresher, I guess because it's become a habit now. To say we made it all up is kind of flippant, but we weren't concerned with responsibility or credibility. We were more concerned with creating a sense of excitement and energy and a sense of belonging to the next wave of culture. And we were concerned with making people laugh.