& Rolf's Fall collection uses chromakey blue to portray immateriality.
video image of the clothing on
the big video screen that accompanied the catwalk showed mapped imagery in place
of the chromakey blue areas on the clothing."
[ What's chromakey? In television production, it's a way of
digitally electronically (thanks, Dan!)
inserting an image produced by one camera into an image produced by another.
A solid color background–chromakey blue or green, for instance–is placed
behind the subject to be shot and inserted through an effects generator. –XJ]