Looks like the film Super Size Me, previously blogged on BB, may have had more of an impact than imagined:
McDonald's Corp., battered by criticism of its fatty foods, said it would eliminate Supersize french fries and soft drinks by the end of the year, part of a swing toward pleasing health-minded customers and simplifying its menu. McDonald's Supersize option, which includes a 7-ounce fries carton and 42-ounce fountain soda, has been targeted by critics as contributing to a growing obesity crisis in the United States. The world's largest fast-food company said on Wednesday it is making the menu changes to "support a balanced lifestyle" approach that is in keeping with other recent moves to promote healthier behavior. These include a planned national launch of a Happy Meal for Adults which comes with advice from a fitness expert.
Link (thanks, Mara!)
