The New York Times profiles Derren Brown, a British mentalist whose stage performances and TV specials are apparently a huge hit in the UK. He seems to be a master of Neuro-linguisitic Programming. From the article:
Brown taught himself hypnotism, branched out into standard forms of magic and began performing in pubs and at parties.
One night, having just performed a particularly elaborate card trick, he realized that what he had enjoyed most was not the trick's execution, but its psychology, the interplay between magician and subject.
Brown devised a new approach that combines magic and psychology, tricks of the hands with tricks of the mind. Each of his programs starts with a disclaimer in which he asserts, essentially, that he is not supernatural, only clever.