Cool Tools on the original Swatch

In the latest Cool Tools, Kevin Kelly explains why he loves the original Swatch watch.

P3B482F2F 3 2It's what a watch should be: waterproof, nearly indestructible, accurate, and radically legible.  Clear, black-on-white glow-in-the-dark numbers (no hour ticks) in an analog face. Day/date optional. And best of all, at $40 the Swatch is probably the cheapest rugged watch you can buy. Luxury watches perplex me: what are you getting extra? Sure, the plastic wristbands of the Swatch wear out and are cheaply replaced every five years, but you'll lose a Swatch before it crashes.