The EatMeCrunchy cereal bowl uses a milk reservoir system to expose only a small part of the cereal to milk at any one time, which means that most of the cereal stays high, dry, and crunchy throughout the meal.
This shelf covers 70% of the base, holding the cereal above the milk; however it also has a section where the milk and cereal mix together. The shelf has a cliff that stops cereal getting underneath the shelf but allows the milk to flow freely.
(via Gizmodo)