Cabel Maxfield Sasser recently went to Japan and noticed an interesting trend in advertising there: search boxes have replaced URLs.
Within minutes of riding on the first trains in Japan, I notice a significant change in advertising, from train to television. The trend? No more printed URL's. The replacement? Search boxes! With recommended search terms!
It makes sense, right? All the good domain names are gone. Getting people to a specific page in a big site is difficult (who's going to write down anything after the first slash?). And, most tellingly, I see increasingly more users already inadvertently put complete domain names like "gmail" and "netflix" into the Search box of their browsers out of habit – and it doesn't even register that Google pops up and they have to click to get to their destination.
The escalating tariff slap-fight between the United States of America and the People’s Republic of China is messing with so many bottom lines that the only people playing the market and making bank are those with companies that make red ink in their portfolios. Even Apple, a company that pretty much prints its own damn […]
We presume it can tell by the pixels.
This alarmingly funny video shows an “Apple Engineer” explaining the company’s forthcoming $999 monitor stand. This guy is better than the “Downfall” meme! Also funny: to see people who had complained vocally about Apple’s lack of truly “pro” gear denouncing it when it finally came along, because it was too pro. Perhaps Apple should have […]
Looking for a new tablet? If you haven’t upgraded in a while, it might be time to check out the latest iPad Pro for two very good reasons. First, the 2018 model is a real workhorse. The 12X Bionic chip processor means it can handle any task you set out for it, and still have […]
You want wireless earbuds to make an impact on your mood and workout, not the environment. If that’s the case, we’ve got a new contender for AirPod market share: Brio Phantom X7 True Wireless Earbuds. The features on these tiny, comfortable buds are impressive even without the environmental angle. Their Bluetooth 5.0 connectivity is good […]
We don’t ask for much out of our charging cables: Juice up our phone, do it fast and don’t break. It’s supposed to be simple, but keeping your phone plugged in for the night – as most of us do – can actually degrade the life of your battery by overheating it. That’s why one […]