Cabel Maxfield Sasser recently went to Japan and noticed an interesting trend in advertising there: search boxes have replaced URLs.
Within minutes of riding on the first trains in Japan, I notice a significant change in advertising, from train to television. The trend? No more printed URL's. The replacement? Search boxes! With recommended search terms!
It makes sense, right? All the good domain names are gone. Getting people to a specific page in a big site is difficult (who's going to write down anything after the first slash?). And, most tellingly, I see increasingly more users already inadvertently put complete domain names like "gmail" and "netflix" into the Search box of their browsers out of habit – and it doesn't even register that Google pops up and they have to click to get to their destination.
Maria Farrell admits that comparing smartphones to abusive men (they try to keep you from friends and family, they make it hard to study or go to work, they constantly follow you and check up on you) might seem to trivialize domestic partner violence, but, as she points out, feminists have long been pointing out […]
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Breaking into the big leagues as a project manager isn’t done overnight, but there are principles that anyone can learn, and they’re applicable to nearly any business. No matter what your field, if there are multiple teams working toward a common goal, you’re going to need a roadmap. The Project Management Professional Certification Training Suite […]
On the one hand, nostalgia is “a corruption of the historical impulse,” according to William Gibson. On the other hand, “Super Mario Bros.” will never not be cool. Luckily, there’s a way to satisfy that retro gaming while still keeping an eye on the future: The GameShell Kit. This thing is simultaneously the last handheld […]
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