Simon from Bloggasm interviewed some of Tor's authors who've given away their books for free online while they were available in stores and asked them if they believed the giveaways had sold more print books, and what made them think so:
“‘Scientifically’?” he [Scalzi] wrote to me in an email. “Probably not, unless you somehow managed to control (or at least account for and factor in) every incident of someone discussing your work and or going down a decision path to acquire the work, which is probably more work than it’s worth. But I don’t think that ’scientifically’ is the standard required here; I think ‘heuristically’ is probably better. If you consistently see a rise in sales of an author’s work after the release of a free e-book, then heuristically you have a good idea it’s beneficial.”
In his case, Scalzi watched sales of his book shoot up by 20 percent. But what’s even more interesting is that the sequel to Old Man’s War saw an increase of over 30 percent. Both he and Buckell benefited more from sales of books later in their series.
The EU Copyright Directive was voted through the Parliament because a handful of MEPs accidentally pushed the wrong button; this week, it passed through the Council -- representing the national governments of the EU -- and as it did, the German government admitted what opponents had said all along: even though the Directive doesn't mention […]
Torrentfreak published an article disclosing the fact that screeners of American Gods had leaked online ahead of their air date (they did not make the screeners available, nor did they link to any of the places where the screeners could be downloaded from) and they tweeted about the story.
[[Editor's note: I was the Electronic Frontier Foundation's first-ever European Director, which was a crazy and amazing job at a time when the organization was much smaller; now EFF is much bigger, and international issues are a much bigger deal for us, with bad policy ideas ricocheting around the globe and needing a coordinated response; […]
When businesses need big cloud projects done right, they need experts in DevOps. For the uninitiated, that’s shorthand for the framework that allows development and operations teams to work together toward the same goal – not as independent departments with their own agendas. There’s an arsenal of software that has cropped up to help in […]
Are you super organized? You’re going to love the Genius Pack G4 and its seemingly limitless, well-placed compartments. Not that organized? You’re still going to love this piece of luggage because it’s so well thought out that it practically does the packing for you. We’ve all tried to stuff a piece of carry-on so full […]
If you’re an entrepreneur, you’re not just hungry for success. You’re hungry for knowledge, the insights that can lead to bigger and better ideas and ways to implement them. That knowledge is out there in the bestselling biz books that have changed the game over the years. There’s just one problem: In a fast-paced lifestyle, […]