Neil Gaiman and his publisher have published the results of their free online release of his novel American Gods earlier this year -- the conclusion? Giving away ebooks for free sold books:
The Indies [ie. independent booksellers -- Neil] are the only sales channel where we have confidence that incremental sales were driven by this promotion. In the Bookscan data reported for Independents we see a marked increase in weekly sales across all of Neil’s books, not just American Gods during the time of the contest and promotion. Following the promotion, sales returned to pre-promotion levels.
See also: Free download of Neil Gaiman's American Gods
This Monday, the final "trilogue" (a meeting between the European Parliament, the European Presidency, and the EU member-states) was supposed to convene to wrap up the negotiations on the first update to the Copyright Directive since 2001, including the controversial Article 13 (mandatory copyright filters for online services) and Article 11 (letting news sites decide […]
Until last spring, everyone wanted to see the new European Copyright Directive pass; then German MEP Axel Voss took over as rapporteur and revived the most extreme, controversial versions of two proposals that had been sidelined long before as the Directive had progressed towards completion.
Sześć lat temu Polacy wyszli na ulice by uratować Europę przed ACTA – międzynarodową umową handlową, negocjowaną z inicjatywy Stanów Zjednoczonych, która groziła wprowadzeniem szeroko zakrojonej cenzury i nadzoru w Internecie w imię rzekomej ochrony praw autorskich.
These days, there isn’t much our iPhone camera can’t do – except feel like an actual phone. Despite years of steadily increasing resolution and image sensing technology, we’re still taking shots awkwardly with two hands, fumbling for the shutter button. Leave it to an avid photographer to design Shuttercase, a versatile iPhone case that solves […]
Still determined to keep those New Year’s health resolutions? If you’re going to stick with the exercise plan, it’s enough of a challenge to budget your time. No need for your financial budget to take a hit, too. Here’s a more convenient – and cheaper – alternative to a gym membership or Peloton bike: Two […]
Want a career in web design? It’s true that these days, most anyone can throw up a page or two. But for true workhorse web design, you’ll sometimes need to match the platform to the project. Enter the Complete Front-End Developer Bundle, an educational grand tour around the best tools for the web. For beginners, […]