OK Go's Rube Goldberg music video

OK Go shot a fantastic Rube Goldberg contraption video for their new song "This Too Shall Pass." The MAKE team race car makes an appearance at around 3:00 minutes into the video.

The contraption was built by Syyn Labs. Adam Sadowsky of Syyn Labs wrote:

The requirements were that it had to be interesting, not "overbuilt" or too technology-heavy, and easy to follow.  The machine also had to be built on a shoestring budget, synchronize with beats and lyrics in the music and end on time over a 3.5 minute song, play a part of the song, and be filmed in one shot.  To make things more challenging still, the space chosen was divided into two floors and the machine would use both.

Look for a "making of" article written by Adam in a forthcoming issue of MAKE magazine.

High resolution version here: OK Go – This Too Shall Pass – RGM version