As Media Matters points out, the brand identity meshes well with the host's apocalyptic visions of the future. "More valuable than silver or gold in a real meltdown," the website reads.
They may quote WorldNetDaily as a news source, fine, but I really like the sound of the heirloom varieties they offer: Jacob's Cattle Bean, Yellow Dent Corn, and non-hybrid varieties of tomato and leafy greens. I'd eat that!
"You'll have confidence knowing that you and your family will be able to eat if the Insiders trigger some huge meltdown," reads the promotional copy. Perhaps (and who are these "Insiders?"), but I'm not convinced $149 is such a great deal for a couple dozen packets of seeds and a little plant food, even if it's enough for "a full acre Crisis Garden."
But hey, when the jackbooted Obama-thugs destroy all the grocery stores with their black helicopters, it does look like we may be going extreme vegan locavore for a while.