An article in Foreign Policy magazine on how the catastrophic Gulf oil spill (which is still uncontained and now reaching the Louisiana shoreline) is an excellent opportunity the public to finally see through BP's decade-long greenwashing campaign:
A decade ago, the company then known as British Petroleum launched a multimillion dollar advertising campaign to rebrand itself as the greenest of oil giants. Since then, it has gone only by the initials "BP" and has popularized a new slogan: "Beyond Petroleum." The campaign launched with a $200 million public relations and advertising budget and a new logo featuring the now-ubiquitous green-and-yellow sunburst. Ten years later, the company still spends big on advertising, dropping $76 million on radio and TV ads touting its image in the United States just last year.
The campaign has paid off for the company. A customer survey in 2007 found that BP had by far the most environmentally friendly image of any major oil company. That year, the "Beyond Petroleum" campaign also won the Gold Award from the American Marketing Association. The company reported that between 2000 and 2007, its brand awareness jumped from 4 percent to 67 percent and sales rose steadily.
Back to Petroleum (via Matt Forsythe)
The escalating tariff slap-fight between the United States of America and the People’s Republic of China is messing with so many bottom lines that the only people playing the market and making bank are those with companies that make red ink in their portfolios. Even Apple, a company that pretty much prints its own damn […]
We presume it can tell by the pixels.
This alarmingly funny video shows an “Apple Engineer” explaining the company’s forthcoming $999 monitor stand. This guy is better than the “Downfall” meme! Also funny: to see people who had complained vocally about Apple’s lack of truly “pro” gear denouncing it when it finally came along, because it was too pro. Perhaps Apple should have […]
When it comes to large computer systems, not one of them is fully secure. Even with constant updates to the platforms that keep vital networks humming, there’s always a back door. And companies are willing to pay handsomely to effective bouncers that can keep an eye on them. Call them ethical hackers or white hat […]
So you’ve visited the Kennedy Space Center every year. You’ve watched “The Right Stuff” for the 95th time. There must be something to do while you’re waiting to join Space Force for the next manned mission to Mars or the moon. Here’s a combo that should raise a salute from any fan of space or […]
Looking for a new tablet? If you haven’t upgraded in a while, it might be time to check out the latest iPad Pro for two very good reasons. First, the 2018 model is a real workhorse. The 12X Bionic chip processor means it can handle any task you set out for it, and still have […]