Diamond-ring-store urinal plaque asks pissers to consider the up and downsides of bailing on marriage

Reportedly, this extraordinary ranty plaque hangs over a urinal at an unnamed jeweler's specialized in diamond engagement rings; it reads like a cross between Trainspotting and Fight Club, and, if genuine, is a remarkable piece of retail psychology. I wonder if it works?

a plaque above the mens urinal in an engagement ring store (lookitskelvin.com)