PR man to find out if what they say about "any publicity" is true

After weeks of promises, a game controller company failed to deliver a long-placed order in time for Christmas. The customer complained, carbon- copying his email to industry bloggers and luminaries. The company's representative not only threw abuse back at the customer, calling him a "bitch", but boasted abut his relationships with the CCd editors of Kotaku, IGN, Penny Arcade, and so on. Can you guess how that worked out for him?