At Pacific Standard, Joel Smith writes about studies in which researchers set up camp at retail stores to see which scents had what kinds of subliminal behavioral effects on the buying habits of shoppers. "One was a simple orange scent; the other was a more complex blend of orange, basil and green tea," Smith writes. "In 18 days of testing, they found that those who made purchases at the store while it smelled simply of orange spent about 20 percent more. And not only 20 percent more than in unscented conditions, but 20 percent more than in the presence of the more complex scent."
“To the world leaders and those in power, I would like to say that you have not seen anything yet. You have not seen the last of us, we can assure you that. And that is the message that we will bring to the World Economic Forum in Davos next week.” In the Swiss city […]
This is some pretty amazing and highly rare video — seldom do you get footage of five, count ’em FIVE, California mountain lions all hanging out together. The big cats were captured on home surveillance video, in a rare gathering of the typically solitary critters.
We’re all guilty of constantly staring at a variety of screens throughout the day. The only problem is that the blue light that’s emitted by most electronics — and even energy-efficient lightbulbs — is notoriously bad for our eyes and, subsequently, our health. Here are three glasses that offer superior protection for your eyes both […]
From OneDrive to Slack, there are numerous ways to store files online. Because many platforms offer a certain amount of free storage, it makes sense to mix and match. However, spreading your files across multiple apps can make things very confusing. Rethink Files offers a simple solution. By connecting to all your other cloud storage […]
Winter can be a difficult time of year for golfers. Between the freezing temperatures and frequent snow showers, maintaining your handicap can seem almost impossible. When the fairways are frozen solid, the PhiGolf simulator lets you practice at home. This device captures every nuance of your swing to provide virtual coaching. Better still, you can […]