At Pacific Standard, Joel Smith writes about studies in which researchers set up camp at retail stores to see which scents had what kinds of subliminal behavioral effects on the buying habits of shoppers. "One was a simple orange scent; the other was a more complex blend of orange, basil and green tea," Smith writes. "In 18 days of testing, they found that those who made purchases at the store while it smelled simply of orange spent about 20 percent more. And not only 20 percent more than in unscented conditions, but 20 percent more than in the presence of the more complex scent."
Environmental psychology: Can stores trick us into buying more crap with scents like cookie, orange?
- COMMENTS
- Science
Ominous shelf cloud looks like tidal wave rising above houses
In this unreal looking scene, a shelf cloud rolls over the houses of a suburban community. Beautiful and ominous, it looks as if a tidal wave is rising up above all… READ THE REST
Physicist Sean Carroll and the biggest ideas in the universe
Sean Carroll, a physicist at Johns Hopkins University, spoke at the Bell House in Brooklyn, New York, in an event presented by New York City's Secret Science Club. He talked… READ THE REST
Whales attack and sink a yacht
Naive scientists believe the activity could be "playful" behavior. An unknown number of Orca attacked and sank a yacht in Moroccan waters off the Straight of Gibraltar. Spanish Maritime Rescue… READ THE REST
Save $169 on a lifetime license to Microsoft Windows 11 Pro and never look back
TL;DR: Revamp your digital world with this incredible lifetime license to Microsoft Windows 11 Pro, with its seamless interface and top-notch security, for only $29.97 (Reg. $199) until 11:59 PM on 1/07.… READ THE REST
Upgrade your tech for the new year with this refurbished iPad Pro, less than half price right now
TL;DR: Save over $350 on a refurbished Apple iPad Pro 10.5" 256GB, plus a free accessories bundle, with this sweet deal on sale for just $315.99 right now. Tech fans, it's time… READ THE REST
Make your rockstar dreams a reality for only $15.97 with this Guitar Lessons Training Bundle
TL;DR: The perfect last-minute holiday gift for an aspiring rocker, the 2024 Guitar Lessons Training Bundle is only $15.97 (Reg. $480) until 11:59 PM on 12/25. It's really never too late to make… READ THE REST