Neuromarketing is one of those ideas that might best be classified as "important and creepy, if true," writes Matt Wall at Slate. Fortunately for us, there's not really much evidence that marketing professionals can use fMRI data (or any other neuroscience tools) to manipulate us into buying stuff. Nor can they get unique glimpses of our subconscious desires. In the end, there's not much neuro happening in this mini-industry, but there is a lot of marketing.
The Australian Acoustic Observatory project, described by its creators as a kind of “Google Street View of sound,” is a new acoustic sensor network of hundreds of microphones and digital audio recorders distributed across multiple remote ecosystems on the continent. The solar-powered system will record animal and natural sounds continuously for 5 years. According to […]
Is your brain a machine? Are your thoughts and feelings just malware of the mind? (And what “really” is a machine, anyway?) John and Eva referee the transhumanist fight of the century. In the blue corner, we have Eva meeting founder and Bryan Johnson, CEO of Kernel, straight from his office in LA. And in […]
There’s much ado about coffee brewing methods these days, but most of us – at least on the busy weekdays – just want our morning joe to be consistent, easy, and most of all, fast. If that sounds like anyone on your Christmas list, they’re going to get a lot of mileage out of the […]
Online shopping is going to be through the roof this month, and you’d better believe that hackers know it. If you’re going to invest in a virtual private network, now is the time. Especially when Windscribe VPN is offering its own holiday discount. At their current price point, it’s well worth jumping on the paid […]
Cheap massage chairs are a common Christmas gift, but we’re willing to bet they don’t get a lot of actual use from the people who could really use a massage. We’re talking about people with deep, chronic joint pain or anyone who does a serious workout on a regular basis. For that kind of soreness, […]