Our product development process always starts the same way.
We don't start out by saying,
If we were going to build an X, how would it be different?
How would it be better?"
And it can't just be different.
It has to be different constrained
by customers caring.
It's easy to be different if
you don't constrain it that way.
But it has to be useful.
Here's a TL;DR from Matt Haughey.