Cringe at Sony's new Playstation Vita ad—and a '90s precursor that made Sega look sleazy

Sony's Playstation advertising used to be clever and weird and manipulative. Now it just makes me think of a ship burning faster than it can sink.


Here's more from the same campaign, apparently. It's so dumb I'm convinced it must be fake! Here's the source.

In the UK, at least, the marketing of self-conscious sleaze 'n' sexism at a narrow teenage male market is what made Sega uncool in the early-mid 1990s—especially to teen boys. Here's one of their ads from the time, where "Sega CD" is enunciated as "Sega Seedy":