Our own sysadmin Ken Snider writes, "Toronto Mexican Restaurant Fonda Lola, in an attempt to both raise capital for bulk purchases (to lower costs) as well as create a War Chest to open a second location, has decided to issue 1000 public shares at $75 each, via Indiegogo."
These shares will be redeemable in the first year for $75 in restaurant credit. In addition, shareholders will get several perks, including priority seating, discounts, and more, depending on the number of shares purchased.
After the first year, the shares will be tradable or redeemable at market value.
Toronto is not generally assumed to be especially flush with good, authentic Mexican cuisine. Andres Marquez and Ernesto Rodriguez, owners of Fonda Lola, are hoping to take their menu of Authentic dishes and "lighter, locally sourced" food mainstream, and change that perception.