Here's a sexy, aspirational trailer, just released by Los Angeles-based aircraft firm ICON for the A5, an amphibious light sport aircraft beginning customer deliveries this Summer.
I have visited their headquarters, flown a flight simulator, met their CEO Kirk Hawkins, and found it all thoroughly cool. The A5 looks like it was designed by Apple or Tesla: sleek, confident, lightweight, and thoroughly 21st century.
About the video, Craig Bowers of ICON Aircraft says,
“The A5 was created to be the ultimate expression of the freedom, fun, and adventure of aviation. Having lived and breathed the A5 over the course of its development, I can confidently say that the finished product delivers on that mission in spades.
“I hope you'll be able to experience the A5 for yourself someday. In the meantime, check out our new video, The ICON Experience, which gives you an idea of what it's like to spend the day with the A5.”
It's interesting to see who they're imagining as their target clientele. Independent, fun-hungry and outdoor-loving wealthy people--I'm thinking Silicon Valley types--who have everything they need but a personal ultralight aircraft for impromptu trips up or down the coast, or to camping trips in the Sierras.
I want one.
The Irish Aviation Authority (IAA) is investigating multiple reports of UFOs over the coast of Ireland on Friday. From the BBC: (A British Airways) pilot, flying from the Canadian city of Montreal to Heathrow, said there was a “very bright light” and the object had come up along the left side of the aircraft before […]
During its 1970s heyday, the Concorde, the commercial supersonic plane that did NYC to London in under three hours, wasn’t just a revolution in aerospace engineering; it was an icon of industrial design, set the bar in luxury travel, and, quite literally, embodied the jet-set lifestyle. Now, my friend qnd colleague Lawrence Azerrad, the creative […]
Sculptor Jud Turner (previously) has created a giant shiny metal firefly with the tail-light from a 1959 Cadillac, wired up to a clapper-style switch. It's called "MerKaBot" and it was created for Firefly Aerospace.
Still determined to keep those New Year’s health resolutions? If you’re going to stick with the exercise plan, it’s enough of a challenge to budget your time. No need for your financial budget to take a hit, too. Here’s a more convenient – and cheaper – alternative to a gym membership or Peloton bike: Two […]
Want a career in web design? It’s true that these days, most anyone can throw up a page or two. But for true workhorse web design, you’ll sometimes need to match the platform to the project. Enter the Complete Front-End Developer Bundle, an educational grand tour around the best tools for the web. For beginners, […]
Things move fast in the world of social media, and they don’t slow down for marketers looking to make an impact. Whether you’re grabbing eyeballs for a major company or a local business, you’ll need to adjust your strategy for every platform. Don’t have a strategy to begin with? That’s where the Social Media Marketing […]