A new study suggests that the ominous background music often heard in shark documentaries correlates with viewers' fearful and negative opinions of sharks. (For the source of this musical cliche, see the 1975 trailer for Jaws above.) From the Scripps Institution of Oceanography researchers paper in the scientific journal PLOS One:
Using three experiments, we show that participants rated sharks more negatively and less positively after viewing a 60-second video clip of swimming sharks set to ominous background music, compared to participants who watched the same video clip set to uplifting background music, or silence. This finding was not an artifact of soundtrack alone because attitudes toward sharks did not differ among participants assigned to audio-only control treatments. This is the first study to demonstrate empirically that the connotative attributes of background music accompanying shark footage affect viewers’ attitudes toward sharks. Given that nature documentaries are often regarded as objective and authoritative sources of information, it is critical that documentary filmmakers and viewers are aware of how the soundtrack can affect the interpretation of the educational content.
The large black bear in this video was observed ambling around a Monrovia, California neighborhood last Friday morning. The bear walked through residential lawns, driveways and rested in a nearby alley.
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Thirty years ago today, the Voyager 1 spaceprobe had completed its ncounters with the outer planets and was careening out of our solar system. The time came to shut off the probes’ cameras to preserve power and memory for the other onboard scientific instruments. But before engineers flipped the switch, one last photo opportunity was […]
As you shiver your way through February, you’re probably thinking about paying your heating bill. But in just a few short months, the summer sun is going to come calling — and the fear of pulling that energy bill out of your mailbox will start becoming very, very real. Air conditioning accounts for about an […]
Despite legalization in 11 states and decriminalization in 15 more, marijuana-based products are still an often tough sell with many Americans. While the psychoactive THC portion of the plant remains controversial, the medicinal impact of the non-altering component of cannibis, CBD, is widely hailed. Many portions of those claims still await medical verification, but for […]
If you remember your Norse mythology (or just watched Marvel’s Thor movies), you’re probably familiar with Heimdal, the god whose ever-watchful eye was entrusted with protecting the home of the gods in Asgard. Back on Earth, Heimdal Thor is also the name of a security package from Heimdal Security, that’s actually dedicated to much the […]