There's the stuff about science, and ranking, and surveys, and strata, we say that every year. There's the extra layer about experimental proof, rigorous data analysis, metrics of repeatability. Got it, we got it.
So we're here are again.
Last year was a kind of game changer in the candy ranking industry. We split the survey results between those who were actually planning to trick-or-treat and those basing their answers on memories of childhoods long lost to time. We added this whole other layer of survey questions to gauge the character of survey takers. We promised we would find a legit reason for doing so, but we'd figure it out post facto. Which we did. We contrived a reason post facto. Like, did you know people who like black licorice prefer Sundays over Fridays? No wonder they suck (Sundays and black licorice).
Also, did you know that people who ranked peanut butter and chocolate combo candies higher than mint and chocolate combos are wrong to do so?
Why? Because it's just wrong. Because Mint + Chocolate always goes first. Then Caramel + Chocolate. Then, if you must, Peanut Butter + Chocolate. Stuff like that, that's what we got. No bias or rigging here.
Also, what about that 5000+ people voted with over 500,000 individual preferences? God, imagine if we could harness that energy for something that actually made things better on this crazy blue dot of ours.
Now we return in trying times. We were tempted to focus this survey on Tic Tac and Skittles-heavy asides and sly references. You'd all be like, Oh damn, they just did that. But Halloween is still some time away, and we know by now that campaign references only have a shelf life of about ten days, two weeks tops, so that even today, we bet half of you don't know what we're referencing with deplorable Tic Tacs and Skittles. (Unlike Mint + Chocolate candies, which can keep in the pantry for months and still best Peanut Butter + Chocolate in a straight up two-way race.)
With sophisticated survey tools at our disposal and genuine statistical analysis to follow, here is our third annual Candy Hierarchy survey (that makes this a longitudinal study folks!) and, overall, the preparation for our tenth annual Candy Hierarchy. Please fill it out to the best of your ability, and we'll report back, as always, on Halloween.