Amazon's Fire tablets have replaced Apple iPads around our house. This new 10" tablet will be mine.
My daughter has broken many very expensive Apple tablets. I switched her over to an Amazon Fire that only cost $50 and she loved it. I tried one and never looked back.
Due to my heavy use of Apple OS X for a lot of my day-to-day work, Android doesn't integrate quite as well as I'd like — but for entertainment, which is mostly what I look to a tablet for, these Amazon devices are perfect. I have all the toys I want, and almost none of the distractions that'd take me away from watching, reading or playing.
I am sure if I put the effort in to making Android work well with my interconnected OSX tools all would be well, but I don't want it. I find the screens Amazon chooses to be beautiful, and Amazon Prime video is incredibly easy to access. Netflix and Hulu are also right there for me, when I want them.
This new unit sports a 1.8/1.4 GHZ quad-core processor and 2 GB RAM. It'll be interesting to see how it benchmarks against the Apple iPad Pro, for far, far less money.
I await eagerly. I ordered red.