Reba McEntire plays an androgynous Colonel Sanders in new KFC ad campaign

Donning a much-glitzier version of the black western bowtie and white suit that Colonel Harland Sanders is famous for, country music legend Reba McEntire is now playing an androgynous version of KFC's iconic founding father in a new ad campaign.

Yep, for the first time in the fried chicken company's history, a woman is playing the Colonel.

KFC Chief Marketing Officer Andrea Zahumensky said in a press release,

"With Reba’s southern roots and entrepreneurial spirit, she truly embodies the values of the Colonel and the crowd-pleasing flavor of our Smoky Mountain BBQ. The pairing of a universally loved music legend like Reba with a universally appealing flavor like Smoky Mountain BBQ makes what I like to call ‘Smoky Mountain Magic.'"

Ok...

In the same press release, Reba commented:

"I grew up with Kentucky Fried Chicken. It’s part of my story, and I’m so excited to now be part of theirs. I’ve held a lot of roles in my life – sort of like the Colonel himself – but this is certainly the most unique one yet.”

Lookin' good, Reba!

Previously: Watch: KFC shows us how to make a Gravy Mary cocktail

image via KFC