My Esel is an interesting design concept: It's a bike where the frame is made out of wood, with each cut bespoke to the dimensions that best fit the rider's body.
As this piece in Bikerumor describes it:
The key to that customization has been developing a parametric design software that lets My Esel plug in all of the key measurements of a rider’s body and translate that into a scalable frame layout part of which is then produced on a CNC mill. You have longer than normal lower legs? The software can accommodate a taller seat height without impacting reach.
The idea of using wood as the material for a bike frame isn't new. But what I dig about My Esel's concept is how it shows the great advantage of wood as material for customizable products.
Wood is easy to work with -- computer-guided mills can cut and shape it generally much more easily than, say, metals. Wood is both robust but reasonably easy to recycle, or even to biodegrade, depending on how organically you treat and finish it. And in most places on the planet wood can be obtained via renewable local resources, if you plan for it.
Too often when we think about making modern customized products, the imagination drifts to plastics or other synthetics, of the type that roll easily out of mass-manufacturing processes or one-off tech like 3D printers. But wood, as a medium for customizable stuff, totally rocks.
I'd grab one of these bikes myself, if the price weren't in the neighborhood of $3,500. Yowza.
(Photo via My Esel)
French conglomerate LVMH — owner of Louis Vuitton, Givenchy, and Christian Dior, and other luxury brands — is converting its perfume production lines to crank out hand sanitizer. And no, they won’t be selling high ticket hand sanitizer bottles in their boutiques. “These gels will be delivered free of charge to the health authorities,” the […]
The China Law Blog (previously) is one of my favorite sources of insight into the secret workings of the businesses that produce the majority of the world's daily-use goods.
A post called "The Right Way to Reduce Your China Product Costs" on China Law Blog (previously) sounds like pretty anodyne stuff, but it turns out to be a catalog of several technothrillers' worth of ultra-weird, real-world skullduggery and chicanery from the world of late-stage capitalism and trade war.
For all their amazing growth over the past 25 years, the most impressive thing about the monumental rise of Amazon might be the speed and sophistication of their lightning-fast delivery network. Sometimes it doesn’t even take 24 hours for the idea you ordered to be perched right on your front porch, ready for use. The […]
You could actually watch a Tyrannosaurus Rex walk down your street right now. And no, this isn’t the latest Jurassic Park sequel. Of course, it isn’t real either, just a Google recreation of some pretty realistic looking dinosaurs transplanted right into any environment around you courtesy of augmented reality. Yet it’s just another example of […]
A guy on the Apple discussion forum started a thread titled, “Why do your Charger Cables have the lifespan of a housefly?” That question is probably enough to elicit a whole bunch of head nods from virtually everyone reading this, whether you’re an iPhone user, an Android owner or have virtually any device that needs […]