Facebook support groups packed with predatory marketers

Looking to Facebook for help with addiction? Take care: the social network is full of predators, and they know where to find vulnerable people. They're sleazy marketers, brokering questionable self-help and inpatient treatment options.

A stranger named Garrett Hall sent Couch a Facebook message. “Hey Lauri [sic], I saw your name on the Affected By Addiction support group, and I had this weird/strong impulse to just reach out,” Hall wrote to Couch. “[A]re you doing ok?” ...

Couch soon got a call from Meghan Calvert, a paid marketer for a treatment center called Pillars Recovery. It’s owned by Darren Orloff, who is part of Affected by Addiction’s volunteer leadership team. Couch, who has a background in sales, knew a sales pitch when she heard it. She told Calvert off for taking advantage of desperate people. ... After the call, Couch was surprised to find that she could not log back in to Affected by Addiction. In fact, she came to realize, she’d been banned.

Specific addiction support groups are the tip of the predatory marketing iceberg, but Affected by Addiction's the one Zuckerberg personally promoted on his own page.

Cat Ferguson:

Facebook, by making desperation so easily searchable, has exacerbated the worst qualities the treatment industry. A word-of-mouth industry with a constant supply of vulnerable and naive targets who feel stigmatized and alone is a scammer’s paradise.

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