IHOP caused quite a stir last week by claiming they are changing the restaurant chain's name to IHOb. They aren't. It's (duh) a marketing stunt and the "b" stands for "burgers." From the New York Times:
Many people said they were distressed, some because they hate the sound of the new word, others because they love pancakes. (Pancakes remain on the restaurant’s menu.) Still others pointed out that the “changed” logo, with its lowercase b, resembled that of o.b. tampons....
Brad Haley, IHOP’s chief marketing officer, said that the idea had been proposed by the marketing firm Droga5 in November. He said that only one IHOP location, on Sunset Boulevard, had undergone a design change in response to the new (fake) name, which is meant to promote a product line of Ultimate Steakburgers.
According to this video and article from by The Atlantic, most of the wasabi eaten around the world is horseradish with green food coloring in it. Shigeo Iida, a 75-year-old farmer in Japan, grows the real stuff, and in this beautifully shot video, we get to see him harvest wasabi and make wasabi paste while […]
I’ve been experimenting with curing meat, cause life has been too long already. Prague Powder is the secret ingredient. While I’ve tried a couple of different recipes for corned beef I am not ready to recommend one yet. Getting the spice blend right may be a thing of personal preference, but I have to keep […]
Next year, New York City public schools will initiate “Meatless Mondays” as part of their lunch program. Students will be served all vegetarian food for breakfast and lunch. (Note: photo above for illustrative purposes only. Not representative of actual school cafeteria menu.) From CNN: “Cutting back on meat a little will improve New Yorkers’ health […]
Are you super organized? You’re going to love the Genius Pack G4 and its seemingly limitless, well-placed compartments. Not that organized? You’re still going to love this piece of luggage because it’s so well thought out that it practically does the packing for you. We’ve all tried to stuff a piece of carry-on so full […]
Despite government legislation and improving caller ID technology, robocalls and scam artists are rampant on the phone lines – up to 35 billion a year in the US alone. They can be annoying at best and a financial threat at worst, but there’s a way to take security into your own hands. One good example […]
If you’re a Mac user, you thrive on simplicity. Everything in its place and a place for everything. Unsurprisingly, there’s a ton of great organizational apps out there for Mac, and now someone’s had the great idea to bundle them all together. Whether you’re running a demanding business or just getting through the day to […]