IHOP caused quite a stir last week by claiming they are changing the restaurant chain's name to IHOb. They aren't. It's (duh) a marketing stunt and the "b" stands for "burgers." From the New York Times:
Many people said they were distressed, some because they hate the sound of the new word, others because they love pancakes. (Pancakes remain on the restaurant’s menu.) Still others pointed out that the “changed” logo, with its lowercase b, resembled that of o.b. tampons....
Brad Haley, IHOP’s chief marketing officer, said that the idea had been proposed by the marketing firm Droga5 in November. He said that only one IHOP location, on Sunset Boulevard, had undergone a design change in response to the new (fake) name, which is meant to promote a product line of Ultimate Steakburgers.
One of the major contributors to greenhouse gases is the methane that cows belch up as they break down cellulose, but five years ago, research from Australia's Commonwealth Scientific and Industrial Research Organisation (CSIRO) found that adding small amounts of a pink seaweed called Asparagopsis to cows' diets eliminated the gut microbes responsible for methane […]
The City of Santa Monica is looking to displace a year old homeless feeding program because it is too successful. ABC7: Steve Petramale has been feeding at least 100 homeless people every week at Reed Park for more than a year. Santa Monica officials told Petramale the park is not a good location for his […]
Seamus Blackley, "father of the Xbox," worked with Egyptologist Serena Love and microbiologist Richard Bowman to extract yeast from 4,500-year-old Egyptian bread-making and beer-making potter held in the collection of Harvard's Peabody Museum; though nearly all of the samples are being cultured for analysis and addition to a microorganism library, Blackley cultured one sample to […]
If there’s one thing that stayed consistent through the last decade or so of tech industry turmoil, it’s the love affair between techies and Linux. There’s just a ton you can do with the OS, and its open-source format means you can customize your rig from the ground up. Apparently not content with that level […]
Accidents happen. And when they do, you’re going to want a dash cam for a second pair of eyes. At the minimum, a decent dash cam can save you vast sums of time and money in case of an accident. But a really good dash cam can do a whole lot more. Here are six […]
The field of data analytics is growing as fast as the internet itself. Self-driving cars, airline pricing, and huge marketing campaigns are all driven by the insights that data scientists can distill out of vast sums of information. Even with the help of powerful software like Python, it’s a highly skilled position. But those skills […]