IHOP caused quite a stir last week by claiming they are changing the restaurant chain's name to IHOb. They aren't. It's (duh) a marketing stunt and the "b" stands for "burgers." From the New York Times:
Many people said they were distressed, some because they hate the sound of the new word, others because they love pancakes. (Pancakes remain on the restaurant’s menu.) Still others pointed out that the “changed” logo, with its lowercase b, resembled that of o.b. tampons....
Brad Haley, IHOP’s chief marketing officer, said that the idea had been proposed by the marketing firm Droga5 in November. He said that only one IHOP location, on Sunset Boulevard, had undergone a design change in response to the new (fake) name, which is meant to promote a product line of Ultimate Steakburgers.
Kraft has launched “Salad Frosting” as part of a jokey marketing campaign about the lies that parents tell their kids. Because, y’know, deceit is funny and those kids who already like ranch dressing will be too dumb to recognize that this is the same thing while those who can’t stand the stuff will suddenly develop […]
The Council for Education and Research on Toxics (CERT) is a nonprofit that kicked off its mysterious existence by filing a string of lawsuits against restaurant chains and coffee roasters for not posting California Proposition 65 notices (the notices are mandatory warnings about the presence of "chemicals known to the state of California to cause […]
Just look at it. (Thanks, Seth!)
Even if you feel like AirPods are worth the price tag, you’ve got to admit there’s a certain anxiety that comes with using them. What if I lose them? What if they get wet in the rain? Or drenched in sweat? Or fall into the drink you dropped them into? Shiny tech is great, but […]
With the quick-fix appeal of video games and their own cell phones, it can be tough to keep kids focused on supposedly “educational” toys. And while it may seem counter-intuitive to fight tech with more tech, we’re all in when it comes to the Toybox 3D Printer. We’re not sure if anyone had envisioned a […]
Whether you’re an artist, designer or just organizing a photo album, photo editing software is a must. And software designers know it: Platforms like Photoshop and Lightroom have a ton of helpful features, but you’ll pay for them in spades. Luckily, there’s some competition in the photo editing arena. Right now, Skylum’s Luminar software is […]