If Amazon itself unleashed this astroturf army of Twitter personae to defend its employment practices, it goes immediately into the pantheon of corporate-brain PR disasters. If it's someone else, it's a insightful ploy targeting Amazon's reputation and the expectations of those who might assume it's real. Devin Coldewey at TechCrunch:
After Flamboyant Shoes Guy called out the phenomenon, I found 15 accounts (please don’t abuse them — they get enough of that already). All with “Amazon smiles” as their backgrounds and several with animals as profile pictures. All have the same bio structure: “(Job titles) @(warehouse shorthand location). (Duration) Amazonian. (2- or 3-item list of things they like.)” All have “FC Ambassador” in their name. All have links to an Amazon warehouse tour service.
Update: They're real and getting paid by Amazon. Yikes.
Eurogamer’s Will Judd flirts with heresy: “Are mechanical keyboards really good for gaming?” When it comes to PC gaming peripherals, stats and specs drive purchases. Gaming monitors became popular because they offered lower latency or higher refresh rates, while gaming mice boasted higher sensitivities and improved tracking accuracy. Yet this quantitative trend doesn’t seem to […]
Tim Cook waved goodbye as Jony Ive pulled out of the car lot for the last time. Without dropping the smile, Cook tilted his head at Jeff Williams. “Finally,” he whispered though his teeth. “We can fix the fucking keyboards” Here’s Benjamin Mayo, quoting Ming-Chi Kuo: Apple to include new scissor switch keyboard in 2019 […]
The escalating tariff slap-fight between the United States of America and the People’s Republic of China is messing with so many bottom lines that the only people playing the market and making bank are those with companies that make red ink in their portfolios. Even Apple, a company that pretty much prints its own damn […]
They might be the shiny new thing, but AirPods aren’t for everybody. Maybe you’re looking for a new sound or you understandably lost those tiny buds during a brisk run. If so, here’s 10 headphones and earbuds that break out of the Apple mode with a return to quality and wearability. Klipsch R5 Bluetooth Neckband […]
When it comes to passwords, there’s no such thing as paranoia. You want them secure and complex, and you definitely don’t want to repeat them on all your accounts. The trouble is, the internet seems to keep growing. And so do those accounts. Just one lockout from an important email or banking site is enough […]
With the rising temperatures on tap this summer, the climate is going to be a frequent topic of conversation, and those conversations won’t be happy ones. Luckily, there’s a way to do a little climate change of your own – in a safe and sustainable way. When it comes to personal air conditioners, EvaPolar is […]