Apple's big launch event took place in Cupertino today, and here are the big products to track: iPhone Xs, Xr, Xs, Max, and the Apple Watch Series 4. Pre-order begins this Friday.
Apple's infamous "One More Thing": impressive new iPhones.
The iPhone XR will be available for pre-order on October 19, and will ship starting October 26. iPhone XS & XS Max pre-orders begin this Friday, and ship on September 21.
The XR offers what's promised as the most advanced LCD display yet, 'liquid retina display.' Edge-to-edge screen. Adjust depth of field AFTER you take the photo.
The starting price for Apple's top phone: $1100.
Photos from the keynote grabbed during the live-stream, below.
— Carl Quintanilla (@carlquintanilla) September 12, 2018
— CNBC (@CNBC) September 12, 2018
Rise and shine! We're ready for a big day at Apple Park! pic.twitter.com/6A1OD3wGxU
— Tim Cook (@tim_cook) September 12, 2018
Apple introduces lower price iPhone X for those on a delayed vesting schedule.
— Dave Pell (@davepell) September 12, 2018
— Popular Science (@PopSci) September 12, 2018
— 9to5Mac (@9to5mac) September 12, 2018
— Product Hunt (@ProductHunt) September 12, 2018
— Shara Tibken (@sharatibken) September 12, 2018
— Bindu Rai (@BinduRai) September 12, 2018