Sausage brand Jimmy Dean is offering wrapping paper that smells like their product line as part of a promotional "recipe gift exchange." To get some of this sausage-scented wrapping paper, you just have to cook up a recipe using their sausage and submit it to their exchange. You can then pick the wrapping paper, or one of the other branded things they offer, as your gift. Then you can enjoy the magic of huffing the meaty-smelling presents under the tree. Or not.
Someone over at Popeyes Louisiana Kitchen’s marketing department has a sick sense of humor. For Philly fliers, the fast food chain is offering “Emotional Support Chicken” which are specially-marked, chicken-shaped carrier boxes filled with, yep, fried chicken. The box reads: This chicken provides comfort and nourishment during stressful air travel. Unlike other chicken, it is […]
The medical world is no stranger to shilling (see, for example, the kickbacks that Purdue Pharma paid doctors who helped hook people on Oxycontin, generating billions in blood-money for the "philanthropist" Sackler family), and doctors are cashing in on the social media influencer market, selling everything from Quaker oats to deodorant.
Instagram influencers are easy marks for phishers: they are unlikely to be security-savvy, are easily taken-in by marketing patter, have huge easily-grifted audiences, and Instagram won’t even give them their accounts back afterward. Taylor Lorenz: For young influencers with no direct contacts at Instagram or Facebook, it can be nearly impossible to retrieve a stolen […]
Things move fast in the world of social media, and they don’t slow down for marketers looking to make an impact. Whether you’re grabbing eyeballs for a major company or a local business, you’ll need to adjust your strategy for every platform. Don’t have a strategy to begin with? That’s where the Social Media Marketing […]
It’s a rude awakening for that rookie vacationer abroad when they try to plug in their gear for the night. Veteran jet-setters know that outlet shapes can vary wildly from country to country, which necessitates that most boring must-have for any world-traveler: A sackful of clunky power adapters. Awkward problem, elegant solution: The Twist Plus […]
Looking for a career in music behind the boards, either as a music producer or DJ? It’s a good bet that you’re going to be working with Ableton Live. Each new iteration of this powerful workstation gives the user more tools to create, and it’s just as well suited for the task of meticulous track […]