This new ad campaign from Penguin appeals to those of us who think beat-up, torn, taped, scribbled-upon books are more appealing than pristine ones. I wondered if the books photographed here were found as is, or lovingly distressed by the art director, then I saw the small print in the lower right of each ad, which suggests they were found that way.
I’ve written about Tom Gauld’s wry and wistful books and comics a lot on Boing Boing over the years. One of his latest books is this cleverly bound collection of heavy stock postcards called The Snooty Bookshop. Almost all the postcards have something to do with books, and anyone who loves books will identify with […]
Robin Ince, co-host of the Book Shambles podcast, says he has at least 20 times more books than he can possibly read in his lifetime. Yet he keeps buying more books. All his shelves are full and he has piles on the floor. In this video, watch Ince as he goes through some of the […]
Promoting products is almost nothing like it was back in the Mad Men days. In fact, the digital landscape has changed the ad game so much that it barely even resembles early Grey’s Anatomy days anymore. Marketing a product digitally isn’t about the right ad slogan or color scheme. It’s about crafting the narrative around […]
Every once in a while, we see a new product come along that’s so versatile and elegantly simple that it’s strange no one’s ever gone there before. Portable lights themselves aren’t new, but there’s something about the MOGICS Coconut Light that’s so seamlessly well-designed and adaptable that it feels startlingly original. The Coconut is basically […]
With the U.S. cautiously reopening, it’s probably time to take stock of where you’re at. After spending all these weeks in the house, you’ve likely already assembled a little list of items you either realized you were missing or need to replace. And those kinds of revelations probably apply to nearly every room. We got […]