Influence: The Psychology of Persuasion is Robert Cialdini's absolute classic book outlining six principles that you can use to convince people to do things and/or defend yourself against coercion. I hadn't seen this 2012 animated explainer video above narrated by Cialdini and Steve Martin, not the comedian but rather co-author of Yes! 50 Scientifically Proven Ways to Be Persuasive.
(via Laughing Squid)
The Decoy Effect is a simple but powerful trick that marketers use to influence you to buy something that is bigger or more expensive than you need or want. I fall for this every time I go to the movies and think I’m going to buy the medium popcorn but end up getting the large […]
Trying to see the world through someone else’s eyes is a great way to build empathy and understanding between people. Turns out, this approach — when taken literally — also works with robots. Researchers from the University of Bourgogne, University of Trento, and their colleagues used a head-mounted display to put people “inside” a robot […]
Oregon governor Kate Brown signed a bill that excuses public school students for taking “mental health days” just as they are excused for other illnesses. The bill was spearheaded by youth activists. From the Associated Press: (Eighteen-year-old Hailey) Hardcastle, who plans to attend the University of Oregon in the fall, said she and fellow youth […]
Need a boost on that resume? Get a valuable tech education on your own time with these eBook bundles. They contain guides from Packt Publishing that cover everything from game development to machine learning. The Complete Mobile App Developer eBook Bundle It’s a veritable gold rush in the App Store these days. Get in on […]
Vinyl is officially back. People are hearing the proof behind the initial “retro” excitement: that records really do have a richer sound. And if you haven’t switched to old-school records for serious listening, it’s a new golden age. Why? Because quality turntables like the Altec Lansing ALT-500 are finally available to a market other than […]
Between all of our apps, streaming devices, Bluetooth speakers, and energy-sucking decorations, paying for utilities each month can be…brutal. In fact, the average household spends roughly $70 a month on the water bill alone. That number might not seem terribly significant, but when you add it up, that’s $840 a year — a pretty significant […]