In an effort to get more people reading, the New York Public Library set out to take advantage of Instagram's huge user base. Mother New York designed "Insta Novels" as a way to read entire novels in Instagram Stories. The books feature carefully selected fonts, beautiful animations, and some clever hacks to allow such an unorthodox use of the Instagram app:
one challenge was that the pages would turn themselves after 10 seconds. But the solution of the Thumb Rest gave us a simple way-finding element and let us add illustrations to every page for a more engaging reading experience.
Knowing the active story would only be live for 24-hours, we also launched a teaser post with each title to let readers know they could find a new title in our highlights. These posts served as mini-movie trailers for each book to bring the audience to the title.
You can read Alice in Wonderland, A Christmas Carol, The Raven, and more now.