Bart Baker is a YouTuber who specialized in vulgar videos and pop-star parodies, but his income withered when the site demonetized all the horrible things we didn't realize our kids were watching. So he's abandoning his 10m subscribers there to focus on conquering Chinese social media instead. Baker's even learned enough of the langage to pander to its nationalist vanities and bottomless consumerism, which Vice highlights in this 7-minute interview.
Now, Bart’s days start with live chat and song sessions with his millions of Chinese followers on Kwai, a Chinese social media app. Then, his Chinese manager sends him a Chinese song, which Bart translates into English, with the help of Google Translate. Hours later, Bart’s English version of the track is burning up the top ranks in Douyin (China’s version of TikTok).
Bart sees immense potential in the Chinese market, and has already announced that he is quitting YouTube. Meanwhile, his Chinese manager is concerned that Bart’s American persona could be trouble in China, if it isn’t properly handled.
I liked his boss in Shanghai, who knows two things: that westerners who can speak Chinese are a media gold mine, but also that it's likely
they will eventually utter something offensive to Chinese authorities and get everyone involved in trouble.
Right now Americans are fascinated (and appalled) by how quickly the progressive ethics of large corporations (Apple, the NBA and Activision-Blizzard) are being switched off by Chinese power and money. But Baker is a sign of what's to come: American kids blathering in machine-translated Mandarin about the superiority of China, happy to humilate themselves for a little money and fleeting attention.
How much money does a YouTuber make from 1,000,000 views? Anywhere between $500 – $10,000, but the average is $2,000. This is according Shelby Church, who has 1.3M subscribers. This particular video has over 4 million views. Her advice for making more money on YouTube? Make videos that are over 10 minutes long (because you […]
Welcome to 2018. Here’s an archived clip of ghost-hunting vlogger Moe Sargi having an oops moment. This peek behind the curtain was supposedly left in a now-removed original posting due to an editing error. The interesting thing, though, isn’t the embarassment of a paranormal poseur, but the fact that the only consequence is a new […]
The Fitness Marshall has over a million subscribers and over 150 videos on his channel. His paltry take after three years of work comes to about $20 a video after record labels and everyone else take their cuts.
If you remember your Norse mythology (or just watched Marvel’s Thor movies), you’re probably familiar with Heimdal, the god whose ever-watchful eye was entrusted with protecting the home of the gods in Asgard. Back on Earth, Heimdal Thor is also the name of a security package from Heimdal Security, that’s actually dedicated to much the […]
Everyone’s got their nose in a phone these days, and that doesn’t seem like it’s going to change anytime soon. With the increase in mobile device and e-commerce reliance comes increased need for developers who can build the apps we’re all so glued to. In fact, employment of devs is expected to grow up to […]
Whether you love cooking at home or you swore this was going to be the year you curbed your DoorDash addiction, you know you can’t get the job done well without the proper tools on hand. For all your recipe and meal prep needs, this 3-piece Sukasu Osami Chef’s Knife set will do you right […]