How do you pronounce GIF? Many people use a hard G because GIF stands for Graphics Interchange Format, but others (myself included) say "jif" because it's more mellifluous. The makers of Jif Peanut Butter have taken a stand by issuing a limited edition run of "Hard g" Gif peanut butter jars, which will go on sale on March 1.
Jif is partnering with GIPHY, a GIF search engine, to "put a lid on this decade-long debate": Both GIF and the peanut butter are pronounced "Jif."
The limited edition jars are on sale for $10 on Amazon, just in time to celebrate National Peanut Butter Lover's Day on March 1. (The typical price of the same-sized jar for regular peanut butter costs roughly half of that.)
All of this does nothing to explain why Jif was once called Jiffy, before we were sent into this glitchy alternate universe.
Image: JM Smucker