The Professional Advertising Regulatory Authority (ARPP) of France has banned the airing of a television commercial for VanMoof electric bikes. From a statement by VanMoof (Via Core77):
According to the ARPP, certain shots of the car's reflections "discredit the automobile sector […] while creating a climate of anxiety." It is notable that the ARPP rejected what would have been one of the first bike ads on French TV, despite recently pledging to reinforce the sustainability aspects of their policies.
The [banning] decision comes at a time when the French car industry is in trouble, with sales plummeting due to COVID-19 and widespread economic decline on the horizon. In a bid to support the sector – responsible for almost a third of the country's greenhouse gas emissions – the government recently introduced a recovery plan worth €8 billion.
This is easily done yourself, but it was smart of Coors Light (and their creative agency) to create a one-click "Clone Machine" that captures and loops 30 seconds of video of you smiling and nodding along as if you're paying attention on a Zoom meeting.
Ad agency Ogilvy Hong Kong teamed up with Ikea and Pizza Hut to create a life-size table, the Säva, that looks just like the little plastic "tables" inside pizza boxes. (Those little tables are officially called "pizza savers.") From Hypebeast: Each table arrives in a humorous package that resembles a pizza box and, like other […]
Everybody's got a story. Unfortunately, not everybody has the tools to tell that story the right way. That's especially true for someone looking to produce their first screenplay. Just as with any type of writing, penning a script for the screen has a set of rules all its own. Understanding that structure, as well as […]
Even as the world takes tentative steps toward reopening against the ebbs and flows of COVID-19, movie theaters remain in a netherworld limbo. High-profile film releases continue shuffling as theater chains, studios and filmgoers grapple with the fact that an enclosed theater may not be a safe place to be for some time to come. […]
The year 2020 has basically kicked down that door and dragged us all into the Zoom age, whether we like it or not. And now that we're basically inviting our boss, co-workers and other business associates into our homes via video, we've unwittingly stumbled into all kinds of new potential for embarrassment. Like when you're […]