New Zealand's odd/jokey tourism campaign: stop copying other travelers' photos

New Zealand launched a new tourism ad campaign starring comedian Tom Sainsbury who urges travelers to stop imitating other travelers' photos posted on social media.

"You know them," Sainsbury says in the video, pretending to be an official with the "Social Observation Squad (SOS). "Hot tub back shot. Man sits quietly on the rock contemplating. Hot dog legs."