Swiss watchmaker Amida's Digitrend NASA Tribute is a limited-edition paean to a future that was only briefly with us, complete with retro digital display technology and shuttle aesthetic. The design resurrects the original Amida Digitrend from 1976; the mechanical-digital format, like a lot from the space age, came and went but left behind some beautiful things.
The watch looks a bit like the Space Shuttle Orbiter and the dial carries NASA's good logo (the "worm" one from the 70s and 80s, revived in 2020) rather than the defense industry dogshit "meatball" one)
It's housed in a black DLC-coated stainless steel case measuring roughly 1.56 by 1.54 inches (39.6 by 39mm) with a white ceramic top, and weighs just over 3 ounces (90 grams). Water resistance is rated to 165 feet (50 meters). Inside sits a Soprod Newton P092 Swiss automatic movement paired with an in-house jumping hour module: nine components that mechanically flip hour and minute discs, read through a sapphire prism. The manufacturer rates power reserve at 44 hours. The strap is leather-and-fabric construction with a velcro closure. It is $4,420, taxes not included, with delivery expected May 2026. There's only 100 in the run.
Amida seems to be the "accessible" point of contact for this type of timepiece, though these prices obviously signal rich fella toytown. We were promised a new frontier; it's now a debris field.
Previously:
• Bandai's new model of Space Shuttle Endeavour
• Last look inside space shuttle Atlantis
• Space Shuttle Atlantis exhibit at Kennedy Space Center: photos from opening night
