PWC recommended that corporations should ask science fiction writers about the future

In 2017, Pricewaterhousecooper published Using science fiction to explore business innovation, a guide for corporations that wanted to work with sf writers to think about the future of their businesses; it was part of a wave of corporate interest in the insights of sf writers, which also coincides with a parallel trend in academia (see, for example, ASU's Center for Science and the Imagination and UCSD's Clark Center for Human Imagination, both of which I have some involvement with).

PDX event for "Vintage Tomorrows: A Historian And A Futurist Journey Through Steampunk Into The Future of Technology"


Hey, Portlandians! Brian David Johnson and James H Carrott are doing a talk and signing for their new book, Vintage Tomorrows: A Historian And A Futurist Journey Through Steampunk Into The Future of Technology, a fascinating look at the historical significance of steampunk, and an exploration of what the popularity of steampunk today's means about tomorrow's technology, at the Cedar Hills Crossing Powell's on March 25 at 7PM. — Read the rest

Bruce Sterling talks technology and science fiction with Intel's futurist Brian David Johnson

Intel futurist Brian David Johnson continues his excellent "Tomorrow Project" with the first of a series of videos of his dialog with Bruce Sterling. In this opening installment, Sterling describes the impact that technology had on the science fiction writers of his generation (specifically, what the word processor did to cyberpunk) and how that figured into the process deployed by him and William Gibson as they worked on The Difference Engine. — Read the rest

How steampunk can humanize gadgets


Ben sez, "In 'Being More Human,' an essay in the fall/winter issue of Oregon Humanities magazine, Intel futurist and technological optimist Brian David Johnson explains what steampunk has to do creating friendlier, more humanist gadgets."

Steampunk reveals three relationships that people want with their technology.

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Intel's Tomorrow Project: prototyping tomorrow's devices with science fiction

The BBC has a good story about Intel's Tomorrow Project, through which Brian David Johnson, Intel's Chief Futurist, gets science fiction writers to produce "science fiction prototypes" that spark discussions in the engineering and product groups. I wrote a novella for Brian, "Knights of the Rainbow Table," which will be going live shortly (Intel publishes the work it commissions for everyone to see and use). — Read the rest

Intel commissions futuristic stories for internal planning, gives away ebooks and podcasts

Intel's Chief Futurist, Brian David Johnson, is a big advocate of using science fiction narratives as a jumping off point for a discussion between management and engineering about the future of Intel's business. Intel Germany's Morrow Project ("Uber Morgen") has commissioned four writers — Douglas Rushkoff, Ray Hammond, Scarlett Thomas and Markus Heitz — to produce science fictional pieces on the future that the company can use in its own planning. — Read the rest