"cambridge analytica"

The Tories' failed £1.2m social smear ads reveal callouses on our attention’s tender spots

The UK election didn't deliver the increased majority that PM Theresa May was seeking, but it wasn't for lack of trying: the UK Conservative party spent £1.2m on social media smear ads that painted Labour leader Jeremy Corbyn as a terrorist sympathiser, a useful idiot for Scottish separatism, and an incompetent.

How to find out what Trump's favorite big data machine knows about you

Cambridge Analytica is a dirty, Dementor-focused big data research outfit that provided the analysis and psych profiles that the Trump campaign used in its electioneering; because its parent company is in the UK, it is required (under EU law) to send you its dossier on you for £10. Read the rest

Skynet: Trump campaigned like a crappy AI, and now he's governing like one, too

Cathy "Weapons of Math Destruction" O'Neil nailed Trump's tactics when she compared him to a busted machine-learning algorithm, throwing a ton of random ideas out, listening for his base to cheer the ones that excited their worst instincts, and then doubling down on them. Read the rest

Trump's big data "secret sauce" sorcery - a much-needed reality check

An article that went viral last week attributed Trump's Electoral College victory to the dark big data sorcery of Cambridge Analytica, a dirty, dementor-focused big data company that specializes in political campaigns. Read the rest

Ted Cruz campaign hires dirty data-miners who slurped up millions of Facebook users' data

Cambridge Analytica is an obscure data-mining company funded by hedge fund billionaire Robert Mercer (Cruz's main financial backer). Cambridge Analytica created "psychographic profiles" of millions of Facebook users by scraping their personal data without their knowledge or permission. Read the rest