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Homoerotic underwear ad from the 1960s

Mark Frauenfelder at 9:08 am Thu, Aug 30, 2007

Kindle

200708300857

Ad for Munsingwear's Stretchy-Seat underwear. "Men find it so comfortable they keep coming back for more." Link

Mark Frauenfelder is the founder of Boing Boing and the editor-in-chief of MAKE and Cool Tools. Twitter: @frauenfelder. Come and hear Mark speak at the ALA conference in Chicago on July 1.

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Anonymous

Senator Craig?
Sputnik

OH yes. “Stretchy seat” indeed.
Anonymous

The implication that the pair above are certainly homosexual, and seeking erotic fulfillment speaks to the modern consciousness and is regrettable. Back in the sixties, men would wrestle, now, unfortunately, they wrestle with game boys. The modern way is ‘gayer’ in its way. I miss wrestling, and I have two ‘red-blooded’ sons, a medical student and a mathematician.
Frauenfelder: Generally, I admire you greatly, you are imaginative, daring and kindly. But, your dreadful fixation upon sexual deviance is spoiling my view of you. Get your shnozz out of the gutter, get yourself some fresh air! Amongst other things, it is quite illiberal for you to manifest in this fashion.
Anonymous

[ibidem]
I posted anonymously because I am lazy. My name, however, is Don Hersey
Mark Frauenfelder

#11 I think this ad is interesting for the reasons you state!
Anonymous

My favorite part is the definitive “That’s good business.” What, are they trying to assure that they are, in fact, a good business, or just give you a 2-cent business lesson? — b.glad
Anonymous

hehe, nice :D i like it
mellowknees

I think that photo depicts two of my ex-boyfriends…
Anonymous

… red-blooded mathematician?
allan

They may keep coming back for more, but not more pairs of underwear ;)
Anonymous

My boyfriend is a mathematician, though his blood is more blue than red, as is everyone’s within their body, basically.

And I know a few gay doctors – they, on the other hand, do have red blood, not being human and all… ;)
Anonymous

Maybe Larry Craig saw this when he was young…
turingcub

Remember, boys, no other underwear gives you such up and down!
Anonymous

Are their names Ace and Gary?
Anonymous

Buddyhugging is back in? Why didn’t someone tell me?
Halloween Jack

I wish I knew how to quit you!
Paula Wirth

This sure looks like it was sourced from Mamluke, at http://www.flickr.com/photos/mamluke/135614199/

Was it? It has the exact same rotation.

Mamluke is one of my favorite posters on “His Secret Past – So Powerful, Potent and Popular.” http://www.flickr.com/groups/hissecretpast/pool/

His submissions tend to come from his own collection.
Anonymous

Larry E. Craig’s underwear of choice?