Rube Goldberg domino cascade ad for Guinness

This new Guinness ad was shot over a week in a remote Argentine village -- it depicts a falling-dominoes cascade that expands to include falling suitcases, book-cases, flaming bales of hay, junker cars, crutches, and many other objects winding through the hills of the town. It's a lovely bit of filmmaking. Link (Thanks, Stuart!)

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As much as it’s well produced and shot, it’s kind of ridiculous having poor people cheering up a beer they won’t likely be able to drink any time soon, or even afford. What’s the reason behind the choice of shooting this ad in this setting versus a typical Guiness drinker environment ? I understand it as : “these poor guys want this product so badly they would go through a lot of work just to have an ersatz of it. Let’s buy this so we can connect with them and their sense of naivety we’ve lost”. Is this over reacting or does anybody here feel the same way ?

French car maker Peugeot made one ad in the same vein a few years ago : http://www.youtube.com/watch?v=eZn2GqFkNns
Johnny Coelacanth

I think you need to add the world’s most expensive television commercial to that list of Rube Goldberg/domino videos.
FrankenPengie

Please do not mistake object topples with Rube Goldberg devices.
morris

I Was drinking a Guinness in my local last night and the ad came on, it made me by another.

It reminds me of the Honda Cog commercial.
Nivalsj

At least the Honda Cog commercial was a real rub goldberg device. This was more of a long line of dominoes and then other objects knocking each other over. Plus, the absence of a single continuous shot is dubious.
Taylor.R

Dculberson. So I see.
Teresa Nielsen Hayden / Moderator

It doesn’t have to be continuous to be wonderful.
Taylor.R

Not unlike the cascading sequence in some beer drinkers lives: wrecked cars, thrown out books, and old suitcases headed down a pathetic road.
ck

Dubious? It’s a commercial. It’s not as though they claim they’ve invented a perpetual motion machine.
gretagretchen

I am a producer and I can’t even image putting that together.
Teresa Nielsen Hayden / Moderator

Wearing the white ribbon, Taylor?
Taylor.R

Teresa, The artists who put this outstanding work together werenâ€™t blind to its symbolic meaning. It gives fair warning. Drink enough of this stuff and lots of things in your life will tip over.
nickname

You should see what a beautiful spot is that little toown Iruya, and how remote. In the rain season it gets inaccessible. The rest of the year itÂ´s simply real tough. Let me tell you: the cars are very unlikely, especially for the one in the foreground with a star in the hood as if it were a junk police car. They made it up.
dculberson

Taylor, if you don’t drink enough, you can end up an insufferable boor.