Transport For London's brilliant "Do the Test" cycling safety video invites you to pay close attention to a video of some basketball players, then demonstrates just how little you really saw, ending with a voice-over that explains how easy it is to miss things you're not looking for, like cyclists:
This phenomenon is known as "change blindness" - only a tiny fraction of all the information going into your brain enters your consciousness. People often fail to see a change in their surroundings because their attention is elsewhere.
Even stranger, if you are concentrating on something, you can become blind to other events that you would normally notice. This "inattention blindness" is possibly the reason why motorists collide with cyclists.
Just as it is important for road users to keep an eye out for cyclists, cyclists must also take steps to ensure they are seen by motorists.
The Breitbart chief and Trump campaign CEO’s sexist bullying was evident in the early days of Biosphere 2 in Arizona, then a quasi “space colonization” and environmental research project. Stephen K. Bannon, who recently took a leave from running Breitbart.com to become Donald Trump’s chief campaign executive, once bullied women in the historic environmental research […]
Jesse Singal requested this shoop, and I delivered. After all, who’s downloading pirated papers? Everyone. (I’ve uploaded this to Redbubble if you’d like a poster—of course, you can just as well pirate it.)
Finding quality icons is a challenge for designers, and can also get pretty costly if you use them often. And when you’ve got a lot to do, the last thing you want to spend your time on is creating new icons from scratch That’s why we recommend using the Noun Project ($49). Noun Project is a site […]
While Netflix and Hulu have seemingly dominated the streaming market with their limited selections, we’ve looked a little outside the box and found something pretty great as an alternative. SelectTV combines all the content of cable with the convenience of streaming, and it’s affordable too.SelectTV is an online subscription service that packs an impressive library of over […]
These days, the vape market is saturated with low-quality products, making it nearly impossible to separate the gems from the duds. The Atmos Rx Dry Herb Vaporizer stands out from crowd for two reasons: its impressive battery life and durable construction. This high-end little gadget is compact enough to fit in your pocket, and packs a powerful punch, […]