Transport For London's brilliant "Do the Test" cycling safety video invites you to pay close attention to a video of some basketball players, then demonstrates just how little you really saw, ending with a voice-over that explains how easy it is to miss things you're not looking for, like cyclists:
This phenomenon is known as "change blindness" - only a tiny fraction of all the information going into your brain enters your consciousness. People often fail to see a change in their surroundings because their attention is elsewhere.
Even stranger, if you are concentrating on something, you can become blind to other events that you would normally notice. This "inattention blindness" is possibly the reason why motorists collide with cyclists.
Just as it is important for road users to keep an eye out for cyclists, cyclists must also take steps to ensure they are seen by motorists.
Since its publication in late 2015, science writer Oliver Morton’s The Planet Remade: How Geoengineering Could Change the World has swept many “best book” (best science book, best business book, best nonfiction book) and with good reason: though it weighs in at a hefty 440 pages and covers a broad scientific, political and technological territory, few science books are more important, timely and beautifully written.
3D printing has been one of those “next big thing” innovations among early adopters and the tech circle in-crowd for a few years now. However, the prospect of creating your own three-dimensional objects is still in its relative infancy with the general public. While the idea itself is fascinating to most, high prices and the […]
White hat hackers get paid to find holes in their own employers’ online systems, and plug those holes before they become serious security risks. It’s a job that pays handsomely…mostly because few job candidates, even experienced IT professionals, have the skills to scamper over firewalls and infiltrate the deepest recesses of a battle-tested network. But […]
Why buy one of those expensive and confusing universal remotes, clogged with enough buttons to launch a space shuttle, when you could accomplish the same electronic control right on your favorite mobile device? The Blumoo Universal Remote, now just $52.99 in the Boing Boing Store, harnesses the audio power of all your household equipment right […]