Transport For London's brilliant "Do the Test" cycling safety video invites you to pay close attention to a video of some basketball players, then demonstrates just how little you really saw, ending with a voice-over that explains how easy it is to miss things you're not looking for, like cyclists:
This phenomenon is known as "change blindness" - only a tiny fraction of all the information going into your brain enters your consciousness. People often fail to see a change in their surroundings because their attention is elsewhere.
Even stranger, if you are concentrating on something, you can become blind to other events that you would normally notice. This "inattention blindness" is possibly the reason why motorists collide with cyclists.
Just as it is important for road users to keep an eye out for cyclists, cyclists must also take steps to ensure they are seen by motorists.
Can you “hear” motion or light flashes? If so, according to new research from City University London, you may be experiencing a not-so-rare form of synaesthesia. Synesthesia is the fascinating neurological phenomenon whereby stimulation of one sense involuntarily triggers another sensory pathway. For example, a synesthete might taste sounds or hear colors. (In this study, […]
Scientists declared the ruby seadragon a new species in 2015, but that was based on dead specimens in a museum. Now though, Scripps Institution of Oceanography biologist Greg Rouse who led the team that originally discovered the species, managed to find two of the wonderful fish swimming around the Recherche Archipelago, off the south coast […]
Scientific American summarized five of Donald Trump’s “major moves many see as hostile toward science.” They are: • Trump’s pick for head of the U.S. Environmental Protection Agency has actively battled its mission “To lead the EPA, Trump appointed Scott Pruitt, the Oklahoma attorney general who has long opposed environmental regulations and has questioned the science […]
Looking to upgrade your weekend? Here are three randomly awesome products on my mind this week.#3 FRESHeBUDS Pro Magnetic Bluetooth EarbudsAs more and more phones and gadgets switch to Bluetooth-only compatibility, you’ll need to get Bluetooth headphones like the rest of us. I’ve been super impressed with these affordable magnetic headphones. Pull the magnetic earbuds apart to auto-connect […]
Traditional folding wallets are designed for paper bills—but these days, carrying cash is rarely a necessity. More often than not, I don’t carry cash at all. This Bogui Clik Wallet is the best answer I’ve found for avoiding the hassle of those tight-fitting credit card pockets.This attractive, minimalist wallet features a protective lip, so my cards don’t […]
Using my iPhone while it’s charging is always a hassle. With tucked-away outlets and the meager length of included lightning cables, comfortable scrolling while plugged in is annoying. These 10-Ft MFi-Certified Lightning Cables are super convenient and probably the best iPhone accessory purchase I’ve made.At over three times the length of normal cables, these reach anywhere you […]