During Will Elder’s run on the ill-fated Help! Magazine – one of three such publications upon which Elder collaborated with Mad founder Harvey Kurtzman following the latter’s exodus from the magazine that made him famous – a story starring Kurtzman and Elder’s naïve leading man Goodman Beaver attracted the ire of Archie Comics for taking their signature characters and grafting Hugh Hefner’s “Playboy Philosophy” onto them. That story was “Goodman Goes Playboy,” and it resulted in waves of lawyers raining upon the strip’s creators, ultimately leading to Kurtzman and Elder handing the copyright to the story over to Archie and signing an agreement promising never to reproduce it again.Link
Some 40 years or so later, Gary Groth or someone close to him discovered that Archie had forgotten to renew the copyright to the strip, and that it had fallen into the public domain. Armed with a copy of Myron Fass’ underground zine Portzebie Illustrated, which contained a copy of the strip, we reproduced it in The Comics Journal #262 – and here it is again, Harvey Kurtzman and Will Elder’s “Goodman Goes Playboy,” available either as a PDF file (5.9MB) or, if you’d prefer to use your comics-reader software to read it, as a Zip file (also 5.9MB). Next Friday, we’ll present a copy of Gary Groth’s 2003 interview with Elder for TCJ #254 here on the website, so there’s more Elder on the way, don’t you worry.
Mark Frauenfelder is the founder of Boing Boing and the editor-in-chief of MAKE and Cool Tools. Twitter: @frauenfelder. Come and hear Mark speak at the ALA conference in Chicago on July 1.