Placebo pills made for kids

The Placebo Store sells cherry-flavored chewable tablets called Obecalp (get it?) for parents to administer when they don't think their kid is really sick.
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Hi. Welcome to the Placebo Store. I'm Jen. I am a mommy. It's what I love. It's my job to make owies go away. Whether it's a kiss or a big hug, the magic happens immediately. This is the power of placebo. I have a baby girl and two sons. One of them always needs my comfort and the knowledge that I will make them feel better. I invented Obecalp when I realized that children might need a little more than a kiss to make it go away. Obecalp fills the gap when medicine is not needed but my children need something more to make them feel better. You'll know when Obecalp is necessary.
Link | NY Times story about placebos made for kids