Anuj sez, "How did a publication with just a four-year run help shape a community so prolific that it went on to inspire Google, Craigslist, Apple, Patagonia, and the blogosphere; save six American rivers; and shape sustainable business practices as we know them today?
Forty years after the first issue of the Whole Earth Catalog, PLENTY magazine's anniversary-year oral history of the publication, as told by those who made it and those who read it, tracks the long-lasting impact of a short-lived journal that altered the course of the world."
I've got a complete set of Whole Earth Catalogs -- they're some of my favorite all-time reading, and are a major inspiration for Boing Boing's format, subject, and approach. I remember the first Whole Earth Review I ever read (Is the Body Obsolete?). It was literally a life-changing experience.
Kevin Kelly: The catalog’s voice was a breakthrough. There wasn’t a style sheet; they left in most of the spelling and grammar errors. The WEC also had a gossip section. It was about the people who wrote the catalog. Brand was the first person to make gossip a legitimate topic.
The Whole Earth Effect
Richard Wurman: A West Coast catalog for hippies that won the National Book Award [in 1972, in the Contemporary Affairs category]? It was a paradigm shift in information distribution. In the early ’70s, the public didn’t know what a yurt was, or where to buy one. But if you were interested in moving back to the land and needed sturdy, cheap housing, this was invaluable information. I think you can draw a pretty straight line from the WEC to a lot of today’s culture. It created an aroma that’s so pervasive, most people don’t even know the source of the smell.
Kevin Kelly: For this new countercultural movement, information was a precious commodity. In the ’60s, there was no Internet; no 500 cable channels. Bookstores were usually small and bad; libraries, worse. The WEC not only gave you permission to invent your life, it gave you the reasoning and the tools to do just that. And you believed you could do it, because on every page of the catalog were other people doing it. This was a great example of user-generated content, without advertising, before the Internet. Basically, Brand invented the blogosphere long before there was any such thing as a blog.
(Photo: Whole Earth Catalog - Front, a Creative Commons Attribution photo from Akaalias's Flickr stream)
Kameron Hurley is first and foremost a talented novelist (see, for example, her critically acclaimed God’s War books), but her first Hugo was awarded for an essay, “We Have Always Fought,” which is just one of many significant, eloquent, and insightful nonfiction pieces collected in The Geek Feminist Revolution, just published in paperback.
XL-Muse designed this new bookstore in Hangzhou’s Star Avenue commercial center, using mirrors and clever perspective to make its many rooms seem infinite and mind-meltingly weird.
Is your David action figure lonely? Get him some much-needed companionship with this poseable Vitruvian Man, which comes “with a movable strut that makes it possible to recreate various scenes.”
Vaping continues to become increasingly popular, meaning there is a growing selection of premium vaping products on the market. Here’s one that should get your attention: the AtmosRX Combo Vaporizer Bundle. This top-notch bundle includes the Rx Dry Herb Vaporizer, plus a bundle of accessories and flavors. Grab it now: it’s currently 73% off in the Boing Boing Store.The Atmos […]
We’d all love a 75-inch TV screen on which to view our favorite shows. But not all of us can drop the cash needed to get one of those broadcasting beauties (or even have the space needed to house them).Thankfully, there’s an alternative. With the SainSonic Mini LED Portable Projector (only $59.99 in the Boing Boing Store), you can project a picture […]
If you want to add some real firepower to your programming repertoire, learn Java–one of the most adaptable, widely-used programming platforms around. You can easily do that with this Ultimate Java bundle, now just $69 in the Boing Boing Store.Across 14 lectures and 117 hours of content, the educators at online academy eduCBA will walk you through […]