Anuj sez, "How did a publication with just a four-year run help shape a community so prolific that it went on to inspire Google, Craigslist, Apple, Patagonia, and the blogosphere; save six American rivers; and shape sustainable business practices as we know them today?
Forty years after the first issue of the Whole Earth Catalog, PLENTY magazine's anniversary-year oral history of the publication, as told by those who made it and those who read it, tracks the long-lasting impact of a short-lived journal that altered the course of the world."
I've got a complete set of Whole Earth Catalogs -- they're some of my favorite all-time reading, and are a major inspiration for Boing Boing's format, subject, and approach. I remember the first Whole Earth Review I ever read (Is the Body Obsolete?). It was literally a life-changing experience.
Kevin Kelly: The catalog’s voice was a breakthrough. There wasn’t a style sheet; they left in most of the spelling and grammar errors. The WEC also had a gossip section. It was about the people who wrote the catalog. Brand was the first person to make gossip a legitimate topic.
The Whole Earth Effect
Richard Wurman: A West Coast catalog for hippies that won the National Book Award [in 1972, in the Contemporary Affairs category]? It was a paradigm shift in information distribution. In the early ’70s, the public didn’t know what a yurt was, or where to buy one. But if you were interested in moving back to the land and needed sturdy, cheap housing, this was invaluable information. I think you can draw a pretty straight line from the WEC to a lot of today’s culture. It created an aroma that’s so pervasive, most people don’t even know the source of the smell.
Kevin Kelly: For this new countercultural movement, information was a precious commodity. In the ’60s, there was no Internet; no 500 cable channels. Bookstores were usually small and bad; libraries, worse. The WEC not only gave you permission to invent your life, it gave you the reasoning and the tools to do just that. And you believed you could do it, because on every page of the catalog were other people doing it. This was a great example of user-generated content, without advertising, before the Internet. Basically, Brand invented the blogosphere long before there was any such thing as a blog.
(Photo: Whole Earth Catalog - Front, a Creative Commons Attribution photo from Akaalias's Flickr stream)
If you’re a student journalist and want to attend HOPE XI, the Eleventh Hackers on Planet Earth conference (July 22-24, NYC) you can win free admission (and an interview with me!) by submitting an article about any of the topics come up at HOPE conferences! Get writing!
Earlier this month, I gave the afternoon keynote at the Internet Archive’s Decentralized Web Summit, and my talk was about how the people who founded the web with the idea of having an open, decentralized system ended up building a system that is increasingly monopolized by a few companies — and how we can prevent the same things from happening next time.
Designer Art Donovan writes, “I’m always looking for new and unique inspiration for my lighting commissions and the latest, cutting edge scientific devices offer a boatload of great design inspiration. From the cool, new ‘James Webb Space Telescope’ to the myriad of complex details in the L.H.P.C. at Cern- it’s a cornucopia of rich imagery.”
Experienced shutterbugs with DSLR cameras have boatloads of lens options for capturing the moment. Unfortunately, smartphone photographers often get stuck with their one crummy lens, which means limited zoom and focus for their final image.Step up your smartphone’s photographic power with the Acesori 5-Piece Smartphone Camera Lens Kit, now just $9.99 in the Boing Boing Store.Magnetic rings easily […]
Some truths are universal. For one, your phone will always run out of power when you most need it. For another, the charging cords that come packaged with your Apple device will fray, split, and rip faster than Usain Bolt in a game of tag.Instead, pick up a charging cord that anyone would have a tough […]
Some people say magic tricks are nerdy and best left to your 12-year-old asthmatic cousin. But others see value in perfecting the slight of hand and showmanship associated with a perfectly executed routine. We’re firmly in the latter camp. And now, we’re giving you the ability to put a few parlor tricks up your sleeve with the Penguin […]