Videogum has some funny things to say about this commercial for Microsoft's Songsmith. The technology actually looks kind of neat -- you sing anything you want and the program creates bland instrumental music to match your vocals. But the commercial itself is hilariously clunky.
In 2009, even the lamest cultural contributions have some kind of underlying self-awareness. Like, even the people who work for Bill O’Reilly, or the SkyMall catalog, are aware that what they work on sucks. But a job’s a job and they probably find a way to have fun with it (especially at the SkyMall catalog.) So that’s why this REAL commercial for Microsoft’s new Songsmith software (you sing at it and it creates horrible musak to accompany you) is completely insane. Not only is it apparently earnest and not a parody, self- or otherwise, it seems like it comes from a bizarro parallel universe where irony was never discovered. It’s like Microsoft found some kind of home-schooling Christian commune in the woods and hired them to make their commercial.
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