Short vid about small operators who are coping with econopocalypse

Howard Rheingold sez, "Aaron Stapley and Sarah Castelblanco made this video (featuring interviews with me, among others) about the way lone wolves and small operators are able to leverage their creative work with tools and methods. The video was originally inspired by this BB post by Cory about how BB readers are coping with the econopocalype."

Muscle Up! (Thanks, Howard!)

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  1. This seems well-intentioned, and it was a nice documentary about the culture of this type of small San Francisco company. But I wonder if it will seem useful or inspirational to any of the laid off, in-debt people that commented on the original thread.

    The small companies profiled here seem to be either well-financed, well-established, run by exceptional people, or some combination of the three. Also, even if these companies are struggling to cope with econopocalypse themselves, they seemed to rely on a client base that apparently has cash to spare (I doubt the hand-made candy company’s wares are cheap).

    I am thankfully gainfully employed, but if I were out of a job and in debt, I could only wish to be as well-financed, well-established and exceptional as these people.

  2. but if I were out of a job and in debt, I could only wish to be as well-financed, well-established and exceptional as these people.

    And herein is the rub. The banks that we bailed out are not lending, and would they lend to someone out of work and in debt with a junky mortgage anyway? As the magic eight ball might would say- my sources say no.

  3. I thought the point from all of these people was that they weren’t funded, but they picked what they loved, and then worked 7 days a week to make it happen and did not rely on someone else to make their job or opportunities for them. Maybe I was wrong.

  4. That’s what I got from it too – get off your arse and do something you love, stop expecting handouts and be prepared to work that arse off.

  5. One of the implicit messages of this video also seemed to be “design for yourself and other will follow”. Mantras like that only seem to work in the movies. The best thing to do for anyone starting up a company is to give people what they want. The tricky thing becomes finding an appropriate group to match to an appropriate service.

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