New Zealand's National Business Review stuck a paywall in front of its website back in mid-July, betting that enough readers would stick around and pay for "quality" that it would make up for the stupendous drop in readership. Looks like they bet wrong. Their traffic plummeted, and traffic to their free competitors skyrocketed. On every metric, NBR is failing: pageviews, session duration, unique readers, and total time on site. NBR has a high paywall price, so maybe they've got enough money from corporate subscribers to make up for the advertising losses -- but how long will they keep them for, with all the links, visits, and attention going to their competitors?
- Newspaper columnist quits over paywall - Boing Boing
- NYTimes kills its paywall: "Google visitors make more dough than ...
- Boing Boing: Report: NYT will soon kill TimesSelect online paywall
- Bullshit about newspapers' future, dissected - Boing Boing
- Atlantic Monthly sets its archive free - Boing Boing
- Rupert Murdoch vows to take all of Newscorp's websites out of ...